Turn Website Lurkers Into Real Leads

A lot of equipment companies hear “social media” and immediately picture a full-time job: constant posting, fancy graphics, endless comments to respond to.

The reality? You don’t need to become an influencer to see results. Sometimes, just one well-timed post can spark a wave of new business.

Why This Works:

Most of your future customers already follow you, your employees, or your partners on LinkedIn or Facebook. They might visit your site, check your equipment pages, but never reach out—until something catches their eye. That “something” is often a real story, a project update, or a cool photo that feels genuine and current.

What To Do Right Now:

Pick a recent win: Maybe you finished a big upfit for a utility or municipality, or delivered a truck ahead of schedule. Maybe it’s a rare piece of equipment you just got in stock.

Snap a photo: Don’t overthink it—photos from the shop floor, jobsite, or even your phone work fine.

Write two sentences: Explain what the equipment is, who it helped, or what challenge it solved. Keep it conversational: “Delivered this custom digger derrick to a local co-op. Ready for the next storm season!”

Add a call to action: End with a simple prompt: “Need something similar? Message us here or call for a fast quote.”

What Happens:

Posts like this don’t just get seen—they get shared. Your employees, partners, and customers love to see “their” truck online, and they’ll help amplify your reach. We’ve seen single posts turn into multiple leads—sometimes from companies who never would have called if not for a quick social nudge.

Want It On Autopilot?

We know many teams are too busy to keep up with social. That’s why Sans Terra offers done-for-you social media services: we’ll create, schedule, and even monitor the responses, plus track which posts are actually turning into leads—not just “likes.” If you want to see a sample content calendar or talk through social media for your industry, contact us today.

Social media doesn’t have to be complicated—just consistent, relevant, and real.