The Easiest Way to Get More Leads From Your Website

If you’re like most work truck upfitters, you’ve probably invested plenty of time and money into your website. But here’s a question: When was the last time you checked your own “Contact Us” or “Request a Quote” form? For many companies, the biggest bottleneck in lead generation isn’t low website traffic—it’s a confusing, outdated, or broken inquiry form that’s quietly killing deals in the background.

Why Forms Matter:

Think of your website forms as the front door to your business. If it’s hard to open, customers go somewhere else. We see it all the time: long, complicated forms, unclear questions, buttons that just say “Submit,” or—worst of all—forms that never even send notifications to the sales team.

Try This Quick Win Today:

Find your main form: Go to your website as if you’re a customer. Can you find your contact or quote form in one click from the homepage?

Test it on your phone: Most equipment buyers are on the move. Does your form look good and work properly on mobile devices?

Trim the fat: Cut any non-essential questions. Name, company, email/phone, and a simple message box are all you need to start a conversation. Every extra field can reduce conversions.

Check the call to action: Instead of a generic “Submit,” try something specific and inviting like “Get My Quote” or “Request Info.”

Submit a test inquiry: Fill out your own form and see where the message goes. Did your team get a notification right away? Is it easy for your sales or service manager to respond?

What a Difference This Makes:

Even small tweaks to your form can double or triple your leads. We’ve seen upfitters get buried with new inquiries overnight—just by making it easy for people to raise their hand.

Don’t Want to Mess With It?

Updating web forms isn’t rocket science, but if you’re busy (or don’t want to risk breaking your site), Sans Terra can handle this for you. We’ll audit your forms, recommend fixes, and—if you want—integrate them directly with your CRM so every lead is tracked and followed up. No more lost leads. No more guesswork.

Make it easy for buyers to contact you—and watch your leads increase, sometimes literally overnight.

Hit me up if you'd like a free consult.