Advice from Joel

One Change to Your Google Business Profile That Can Drive More Calls This Week When someone’s truck is down or they’re looking for a part, rental, or emergency repair, they’ll almost always Google you first-even if they already know your name. The first thing they see? Your Google Business Profile. If it’s missing info or…

How a Single Social Post Can Turn Website Lurkers Into Real Leads A lot of equipment companies hear “social media” and immediately picture a full-time job: constant posting, fancy graphics, endless comments to respond to. The reality? You don’t need to become an influencer to see results. Sometimes, just one well-timed post can spark a…

Update Your Inquiry Forms If you’re like most work truck upfitters, you’ve probably invested plenty of time and money into your website. But here’s a question: When was the last time you checked your own “Contact Us” or “Request a Quote” form? For many companies, the biggest bottleneck in lead generation isn’t low website traffic-it’s…

Utility industry businesses, including OEMs & upfitters, face unique challenges that can pose significant obstacles when it comes to establishing a strong online brand presence. In highly vertical industries like the utility equipment industry, the target audience is often very specific… …Great! You say. Well, there are some hidden issues that can make it harder…