Stop Losing Leads. Start Closing Deals.

Start Seeing
+%
Increase in Monthly Quote Requests
With a website built & managed by Sans Terra.
You'll Get A
+%
Reduction in Time-To-Close
Automate follow-ups to remove bottlenecks.
Eliminate
%
Of Unqualified Leads
AI-powered routing & lead qualification.

You Will See an increase in leads for your utility equipment business GUARANTEED.

Ready for a System That Works as Hard as You Do?
Let’s turn your website into your sales team’s most reliable tool.
Ready for a System That Works as Hard as You Do? Let’s turn your website into your sales team’s most reliable tool.

Built for Companies That Want More Sales, Rentals, & Service Appointments - without the hassle

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Service & Parts Dept.

Less friction for your customers, more orders for you. Web parts systems, automated & live chat options, everything routed to your team instantly.

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Sales & Upfitters

More quotes in less time. Strong SEO, informative product pages, turn your website visitors into signed quotes faster with our lead to quote system.

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Rental Managers

Qualify your leads automatically and put your rental equipment in front of your customers with our rental equipment website solutions.

“Before Sans Terra, our website was a brochure. Now it’s our best salesperson.”
We’re getting more quotes than ever, and every lead hits our CRM instantly. The system they built has completely changed how we follow up—and how fast we close.

– Rob Streeter, ABM Equipment

“We didn’t need a new website—we needed a system.”
Sans Terra unified our brands, streamlined our equipment listings, and gave us automation that actually works. We’re seeing more qualified leads and better tracking across the board.

– Nathan Stan, Utility Sales & Service

“Everything talks to everything—and that’s the game changer.”
The CRM, the website, the quote system, the follow-ups... it all works together. Sans Terra didn’t just build a site—they built us a connected system that saves time and makes our jobs easier.

– Jessica, Electrical Builders, Inc. (EBI)

Upfitter Success Stories

ABM Equipment

abm

Problem: Outdated site, no CRM, missed inquiries - Result: +200% quote requests, CRM-connected AI follow-up, faster sales.

See the Results

Case Study: ABM Equipment

From Outdated Website to 24/7 Sales Engine

The Challenge

ABM Equipment had a solid reputation in the utility truck space—but their digital presence didn’t reflect it. The site was outdated, disorganized, and not mobile-friendly. Inquiries often went unanswered, and there was no CRM to manage leads or follow-ups.

  • Poor SEO and traffic quality
  • Disjointed product listings and forms
  • No CRM or automation for leads
  • Missed opportunities due to delayed responses

The Sans Terra Solution

  • Mobile-optimized WordPress rebuild
  • Smart product catalog by category and brand
  • HubSpot CRM with smart forms and tracking
  • AI-driven SMS follow-ups
  • Custom digital quote and signature flow

The Results

  • Steady increase in qualified leads
  • Faster response times and more closed deals
  • Clear OEM visibility and engagement
  • Daily quote requests from the website
“We didn’t just need a facelift—we needed a system. Sans Terra gave us the tools to sell faster, respond better, and track everything.”
— President & CEO, ABM Equipment

Utility Sales & Service

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Problem: Two disconnected brands, poor lead flow - Result: Unified brand, smart routing, equipment listings that generate leads.

See the Results

Case Study: Utility Sales & Service Inc. (USSI)

One Unified Brand. One High-Performance Sales System.

The Challenge

USSI operated two overlapping brands—Utility SSI and Power Equipment Leasing (PEL)—with an inconsistent web presence, scattered equipment listings, and no central destination for sales, rentals, or service. Internally, the team faced issues tracking quotes, managing forms, and updating content.

  • Brand confusion between USSI and PEL
  • No central website for sales, rentals, parts, or service
  • Inquiries routed inconsistently or not at all
  • No CRM or follow-up system
  • Poor SEO and difficult content management

The Sans Terra Solution

  • Unified both brands under one website
  • Built a region-based custom site with equipment, services, and employment
  • Smart lead routing via HubSpot CRM
  • SEO-driven content strategy by category, industry, and manufacturer
  • Automated quote and rental workflows

The Results

  • Unified web presence matching field reputation
  • Simplified navigation and stronger calls-to-action
  • Smarter lead routing and CRM reporting
  • Improved quote volume and brand clarity
“Before Sans Terra, our digital presence didn’t match the quality of our work. Now, it’s clean, easy for our customers to use, and even easier for us to manage.”
— Executive Team, USSI

Utility Truck Equipment

ute

Problem: Broken website, non-responsive website manager - Result: Improved website presence, fast turnaround for updates.

See the Results

Case Study: Utility Truck Equipment

From Frustration to Full Control

The Challenge

Utility Truck Equipment came to us with a broken website and no support from their previous web manager. Pages were down, updates weren’t getting done, and the digital presence didn’t reflect their professionalism in the field. With time-sensitive updates piling up, they needed fast, reliable help.

  • Broken or outdated site functionality
  • Unresponsive web management team
  • No clear system for updating equipment listings or content

The Sans Terra Solution

We stepped in quickly to rebuild trust—and their website.

What We Did
  • Site Recovery & Repair: Diagnosed and fixed critical issues to get the site back online
  • Ongoing Web Management: Took over hosting and content management for reliable, on-demand updates
  • Modernization: Improved mobile responsiveness, cleaned up layout, and ensured brand consistency
  • Streamlined Communication: Established a clear process for content changes with fast turnaround

The Results

  • Fully functional, responsive website
  • Clean, professional online presence
  • Rapid update support, often same-day
  • Renewed confidence in their digital platform

“We were stuck with a broken site and no one to call. Sans Terra fixed it fast and keeps it running—now we actually enjoy updating our website.”

– Utility Truck Equipment

Our Valued Customers

Distribution Alternatives
Highway MFG
Innovative Tools Logo
DelZotto Concrete Logo
USSI
Truck Utilities
cropped-CASS_Logo_website_yellow
Vermeer
EBI_LOGO_DarkGray_notagnoshadow
Abramson-Logo-Oval
Zeus Electric Chassis
McLaughlin
ABM Equipment
UTE Truck Equipment
Vactron Logo
Del Zotto Products
A.G. Peltz

Everything You Need, All in One System

A lead-crushing web system built to move metal and close deals—fast. Guaranteed.

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Equipment Websites

Turn your website into a lead generation machine streamlined for your application.

  • Equipment Listing Systems
  • New & Used Equipment
  • Rental Equipment Management
  • Whole Goods & Parts Sales
  • Parts & Service Department Solutions

CRM & Lead Management

Power your sales process with CRM tools and automation that capture, track, and convert every lead.

  • CRM Integration
  • Email/Text AI Automation
  • Email Marketing
  • Deal Pipelines
  • Lead Systems
crm
google-ads

Traffic & Ongoing Strategy

Consistent traffic and long-term growth with targeted SEO, ads, social, and support built for equipment companies.

  • SEO & Local Search Optimization
  • Paid Search Ads Strategy
  • Social Media Management
  • Training & Support
  • Web & CRM Hosting

AI & Automation

Never miss a lead—our AI tools qualify, respond, and route inquiries instantly so your team stays focused on closing.

  • SMS Agents
  • Missed Call Text-Back
  • Lead Qualification
  • Chatbots
  • Rehash Campaigns
automation

You Don’t Need Another Web Vendor. You Need a System.

You need a lead-crushing web system built to move metal and close deals—fast.

Why Work With Us??

we’re not just another marketing agency—we’re the only partner most industrial companies will ever need to dominate online. Here’s why:

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1. We Know Your Industry

We specialize in equipment upfitters, industrial services, and heavy-duty B2B. We understand how your business works, what your customers care about, and how your sales process actually functions—from quoting to delivery.

2. We Offer a True All-in-One Solution

We don’t just build websites—we build lead generation systems, CRM-integrated workflows, email marketing pipelines, and accountability tools. Everything we deliver ties together with:

  • Website design and updates
  • CRM & quoting automation
  • Local listing & reputation management
  • Reporting that shows results
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3. You Get Strategy and Execution

Most agencies either give advice or do tasks. We do both. From initial planning to final implementation, we build the systems and train your team to use them. We Build for Results, Not Fluff.  No buzzwords. No vague ROI. You’ll know exactly:

  • Where your leads are coming from
  • Who is following up (or not)
  • Which pages, ads, and emails are actually working

4. We’re a Family-Run Team That Cares

Led by Joel and Brandy Eckman, Sans Terra is small by design but mighty in capability. You’ll never be handed off to a junior rep. You’ll work with experienced professionals who treat your business like their own.